Market Structure & Segmentation

How We Can Help
Using our consumer research capabilities and retail databases, Nielsen provides clients with a clear understanding of market structures, and strategies on how to segment and reach their best customers. We deliver analysis that enables you to more effectively relate to consumers who will drive profit and boost brand equity.

How We Do It
Our proprietary set of measurement tools allow us to:

• Evaluate your product and service portfolio to assess the need for segmentation, and create routes to reach new categories.
  
• Prioritize your spend to focus on intended consumers—drawing on extensive data to project which segments will boost profits, while limiting waste and increasing efficiency.
  
• Optimize your cross-platform marketing mix to better reach your intended consumer, and fine-tune your promotions, connecting creative, media and sales teams.

Why Nielsen?
Our proprietary data provides you with clear, granular insights at a category, market, channel, store or consumer level.

Our solutions range from custom engagements to simple do-it-yourself tools. Our experienced consultants create customized segmentation based on your data and business needs, with models used over decades serving Fortune 500 companies as well as government and nonprofit clients.

Learn more about market structure.