Marketing Performance

Nielsen provides precise answers that help ensure ROI, justify spend and help you make timely adjustments and optimize future plans.

How We Can Help
Nielsen provides measurement across a wide range of media, tactics and price points, blending shopper data, and television viewing to provide the most complete report of your marketing impact. We help you audit your marketing investment across TV, radio, outdoor, magazines, newspaper, online and cinema.

Nielsen assesses which platforms, creative and audiences had the highest sales impact, and which need retooling. With our insight, you can determine the ideal marketing mix, and plan the strategic timing and optimal budget allocations to get your message out. Our 360 degree view of the consumer and real-world feedback provides the solutions to accurately quantify current ROI and maximize future efforts – whether you’re making minor course corrections or more dramatic shifts.

How We Do It
Our comprehensive custom solutions include:

• Tracking of consumer engagement and response to marketing programs, suggesting adjustments based on responses
  
• Modeling using sophisticated simulation and planning applications
  
• Assessment of ROI using media and brand awareness data, and proven statistical modeling
  
• Recommendations and forward-looking action plans on market spend
  
• Consultation with experts in your industry to help refine or develop your media plan

Why Nielsen?
With a broad view of media and consumer spending, Nielsen identifies the vital link between what consumers watch and what they buy. Our services and capabilities also enable monitoring of multinational marketing plans with expertise and integrated solutions that can provide both local and global insights.

Contact us to learn more about marketing performance.