Pricing & Promotion Strategies

How We Can Help
Nielsen optimizes your pricing and promotional strategy to align with brand and profit goals for your entire product portfolio. We work with you to predict how various pricing and promotion scenarios will impact sales and profits as well as the shopper’s perception of your brand.

How We Do It
Our comprehensive approach includes:

• Review of business issues and context for pricing strategy, assessing competitors’ pricing and capturing both retailer and consumer perspectives
• Tracking implementation of pricing and its impact on sales and profits in a fast-changing market
• Simulation and testing for any proposed pricing and promotions changes, as well as price positioning for new products when necessary
• Assessment of the impact on sales and profitability for manufacturers and retail partners, as well as price interactions within your portfolio
• In-Market strategy for retail-account specific pricing and promotions initiatives, helping determine optimal pricing
  

Why Nielsen?
With a broad view of media and consumer spending, Nielsen identifies the vital link between what consumers watch and what they buy. Our services and capabilities also enable monitoring of multinational marketing plans with expertise and integrated solutions that can provide both local and global insights.

Learn more about pricing strategies.