Product Innovation & Renovation

How We Can Help
Nielsen delivers an accurate forecast of where the market is headed and where your products fit in. Backed by 30 years of experience, and fuelled by the largest consumer panel worldwide, our solutions minimize your risk while enabling your products to break through, compete and ultimately succeed.

How We Do It
Our comprehensive solutions include:

• Evaluation of your consumer, brand/category assortment and retail environment
• Forecasting product’s success and optimal marketing plans using tailored, cutting-edge tools
• Optimization of pricing and promotion plans, based on consumer and shopper research
• Testing messaging and packaging using consumer-based, qualitative data
• Monitoring performance of new products and setting targets to accurately gauge how they are performing and course correcting when needed

Why Nielsen?
With a broad view of media and consumer spending, Nielsen identifies the vital link between what consumers watch and what they buy. Our services and capabilities also enable monitoring of multinational marketing plans with expertise and integrated solutions that can provide both local and global insights.

Learn more about product strategy.