It’s important to start with a great product, but how do you get the right product in front of the right shopper? What’s the best mix of pricing, packaging and presentation that will really drive growth?
How We Can Help
Nielsen provides an in-depth understanding of the shopper experience, giving you a total view from sales and distribution to shelf positioning to expected product performance. Our unmatched clarity on the complete shopper experience – including Influences, in-store placement and retail channels helps you see your product through a consumer’s eyes.
How We Do It
Our comprehensive solutions include:
- Analyzing shopper profiles to identify their key shopping objectives, changing demographic characteristics and consumption habits.
- Understanding shopper loyalty and retention. We deconstruct the elements that keep customers coming back and segment and target various customer groups.
- Comparing how the brand performs to competitors and how to increase market share.
- Optimizing overall category management, product assortment per retailer, in-store placement and promotion.
- Learning what works and what doesn’t. We evaluate each tactical element to determine the most effective retail strategy, and how to avoid out-of-stock risks.
- Preparing the optimum marketing plan for the entire year, including Ramadan, national holidays, back to school and new years.
With a broad view of media and consumer spending, Nielsen identifies the vital link between what consumers watch and what they buy. Our services and capabilities also enable monitoring of multinational marketing plans with expertise and integrated solutions that can provide both local and global insights.
Learn more about shopper marketing.