It's time to bridge digital with the in-store experience because grocery shoppers want a blended experience
Like media-hungry consumers elsewhere, Taiwanese TV audiences like engaging with second screens while watching their favorite shows.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in Taiwan.
Across Taiwan, 13.2% of consumers aged 12 to 65 say they’ve placed orders using their tablets and smartphones, up from 9.2% last year.
Nielsen: Taiwan Consumer Confidence Declines 3 Points to 73
Taiwanese consumer confidence has taken a three-point confidence drop in the second quarter, driven by the declines in all factors.
Taiwanese Consumers Spend Around 2 Billion a Year on the Cold Medicine
In January of 2016, Taiwanese customers have consumed NT$205 million of cold medicine. It has gone up 9.4% compared to the last month and 3.45% compared to January, 2015.
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