More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Store Brand Perceptions Increase in Taiwan
Private-label development has room to grow in Taiwan and two areas where retailers can focus their private-label development plans.
Category Management, Your Win-Win Strategy!
Through category management, optimization is reached when both manufacturers and retailers focus on target shoppers and work together to enhance shoppers’ satisfaction to ultimately increase category performance.
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