It's time to bridge digital with the in-store experience because grocery shoppers want a blended experience
The situation is further severe in Taiwan, as births have declined 78% between 1960 and 2013. However, premium infant formula and diapers of Taiwan grows while total market shrinks.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Premium Infant Formula and Diapers of Taiwan Grows While Total Market Shrinks
Baby food and formula in Taiwan decline 9% and 8% respectively due to decreasing birth rate.
What do you think about your food
43% of respondents worldwide say their purchase intentions will be influenced by claims indicating whether the products contain Genetically modified organisms (GMO), are ‘All natural’, or make other similar food safety related claims.
Nielsen Knows People
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