More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Taiwan Consumer Confidence Down Two Points in Q4 2014
The index of consumer confidence of Taiwan declined 2 points to 77 due to the increasing of pessimistic levels of job prospects and the consideration over the good time to buy needed items.
Ghost Festival, Good Time to Lift Your Sales
The Ghost Festival is a critical peak season for FMCG manufacturers in Taiwan. By referencing the market dynamics, you can strategically plan for upcoming Chinese New Year campaigns.
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