More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
48% of respondents said they are willing to pay a premium for a more efficient shopping experience.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Eighty Seven Percent of Taiwanese Consumers Consider Shopping, Purchasing Online
Top Three Online Shopping/Purchasing Categories are Clothing/Accessories/Shoes, Tours/Hotel Reservations and Airline Ticket/Reservations.
Category Management, Your Win-Win Strategy!
Through category management, optimization is reached when both manufacturers and retailers focus on target shoppers and work together to enhance shoppers’ satisfaction to ultimately increase category performance.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.