More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Taiwan Online Shopping...Queens!
Comparing to consumers of physical channels, online shoppers in Taiwan tend to be female, mostly middle-aged married women aged 30 to 49.
Category Management, Your Win-Win Strategy!
Through category management, optimization is reached when both manufacturers and retailers focus on target shoppers and work together to enhance shoppers’ satisfaction to ultimately increase category performance.
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