More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Store Brand Perceptions Increase in Taiwan
Private-label development has room to grow in Taiwan and two areas where retailers can focus their private-label development plans.
Ghost Festival, Good Time to Lift Your Sales
The Ghost Festival is a critical peak season for FMCG manufacturers in Taiwan. By referencing the market dynamics, you can strategically plan for upcoming Chinese New Year campaigns.
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