More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Taiwan Consumer Confidence Bounced Back to 2013 Q1 Level
Taiwan’s rising consumer confidence is mainly driven by the percentage of positive perceptions toward job opportunities and willingness to spend.
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Through category management, optimization is reached when both manufacturers and retailers focus on target shoppers and work together to enhance shoppers’ satisfaction to ultimately increase category performance.
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