More than half independent Chinese travelers plan to revisit Taiwan within one year.
Taiwanese consumers prefer cash (58%) for daily spending.
The increase of senior population brings more demands and opportunities.
Comparing to the global average, Taiwan online consumers show high intentions toward online shopping.
Taiwan Consumers Stick to Mobile Screen
Close to three-in-four (74%), preferred the biggest screen for watching video programming. However, over two-third of Taiwanese consumers appreciate the convenience of watching video programming on a mobile device.
Ghost Festival, Good Time to Lift Your Sales
The Ghost Festival is a critical peak season for FMCG manufacturers in Taiwan. By referencing the market dynamics, you can strategically plan for upcoming Chinese New Year campaigns.
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