Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Taiwanese consumers prefer to shop for Travel, Books/Music/Stationary and Fashion products online. More than 1/3 of respondents purchase beauty & personal care products, household cleaners and paper products online.
Nielsen, a leading global performance management company announced that Desmond Wang is appointed as Managing Director, Nielsen Taiwan, with responsibility for all of Nielsen’s business activities in Taiwan. Desmond reports to Yan Xuan, president of Nielsen Greater China.
Global consumer confidence index (CCI) edged up 2 points to 101 in the fourth quarter of 2016, while in contrast, Taiwan consumer confidence has taken a three-point decline to 72 in the same quarter, signaling more reserved views on employment and personal finance.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Taiwan Consumer Confidence Index also increased 2 points from last quarter to 75, driven by the growth of immediate-spending intentions from 20% in quarter 2 of 2016 to 26% in this one; and the optimistic percentage growth of personal finance was from 32% to 35%.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in Taiwan, further expanding the solution’s global footprint to provide a total view of ad campaign audiences across computer and mobile devices. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent ad campaign measurement in more than 20 countries.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Taiwan consumer confidence index increased because of all factors, including job prospects, the state of personal finances, and good time to buy needed items all show an increase of 4, 5 and 6 percentage points respectively.
Taiwan Consumer Confidence Index declines 3 index points again to 69 from Quarter 3 of 2015. Declining exports and adjusted GDP growth affect consumers’ confidence level— 84 percent of Taiwanese respondents claim job prospects in the next 12 months to be “bad” or “not so good”, while 65 percent claim that their personal finance would be “bad” or “not so good” in the next 12 months. Each of the two increases two and three percentage points respectively comparing to said late quarter.
Taiwanese consumer confidence took a dramatic drop in the third quarter, driven by double-digit declines in both job prospects (14%, -13 percentage points) and spending willingness (20%, -10 percentage points).
More than 95 percent of independent Chinese tourists who visited Taiwan in the past year want to make a return trip, and more than half plan to revisit in the coming year, according to the first independent report on Chinese tourists in Taiwan.
As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
About two out of five Taiwanese consumers say their preferred payment method for daily spending is plastic rather than paper, slightly less than the one out of two people around the world who prefer cards, according to a recent study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
After the October 2013 discovery of the use of an illegal coloring agent to make adulterated oil look like olive oil, Taiwanese online respondents claimed they became more careful when choosing edible oil and were reducing their overall oil consumption, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Two-fifths (41%) of respondents said they would read the ingredients before making a purchase, 37 percent would choose local brands with good reputations, and three in 10 would reduce eating out.
Global consumer confidence held steady at 94 for three consecutive quarters, ending 2013 one point higher than it started (Q1 2013) and three points higher than the same time period the previous year (Q4 2012), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.