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Tanzania's strong macroeconomic indicators and rising population offer a variety of opportunities to manufacturers and retailers who can design products and services that are able to win the trust of consumers.
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Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business—in the next town and across continents. We’ll help you stand out from the competition, differentiate your offerings, develop new ones and identify opportunities where others can’t. Trends around the globe are rapidly evolving, and we’ve got our fingers on the pulse of consumer behavior, shifting populations and new influencers.
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2016 was a year of upheaval and change the world over, with equivalent sways experienced across Sub-Saharan Africa. In the 4th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.
Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.
Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.