Madhur joined Nielsen in 2016 and leads our customised research business. His expertise lies in harnessing the power of consumer understanding to meet clients’ business objectives.
Madhur has over 15 years’ market research experience from roles in the U.K. and Asia. He has extensive knowledge of consumer research practices across industry verticals, including fast-moving consumer goods (FMCG), finance and telecommunications. Madhur has led numerous global programmes covering brand and communication, customer experience, innovation and segmentation.
He has a sound understanding of research techniques and regularly incorporates qualitative approaches (both traditional and online) to add contextual understanding and richer insights to projects.
Prior to starting his career as a market researcher, Madhur completed his MBA in Marketing Management from University of Pune, India.