Director Nielsen Book Research UK, Client Services
Andre Breedt was appointed to the role of Director of Nielsen Book Research and is responsible for the relationship with publishers and retailers in the UK ensuring that our clients gain maximum benefit from our range of retail sales and consumer research data.
His background is in book retail and market research. Since joining Nielsen BookScan he has worked on projects ranging from analysing the Chinese book market, library borrowings, the digital market and the launch of Nielsen BookScan Brazil.
He was identified as a “Rising Star” of the book trade in 2011 by the Bookseller: