VP, Client Services, Nielsen Global Innovation Solutions, Film
Naveena Samuel is a VP, Client Services at Nielsen (within the Content group) and leads Innovation Solutions for film. This team is responsible for providing strategic direction to film clients through customized research solutions. Naveena’s unique expertise lies in building strong relationships, both with clients and within the company, bringing a holistic approach to the questions facing clients.
Naveena originally hailing from Hyderabad, India she migrated to the US 15 years ago to complete a Master’s degree in Marketing Research at the University of Texas in Arlington. Prior to joining the “industry” she held various positions managing both qualitative and quantitative research across a broad range of industries including automotive, retail, food services, and CPG.