Clients need help navigating today’s fractured media environment. They need guidance on ways to optimise their advertising investment across broadcast, print, online, mobile and social media.
Most importantly, they need to know what’s working and what’s not. Nielsen has the tools that can make you more informed and more effective as a business partner – to help you nurture and deepen your client relationships.
Through a broad range of innovative measurement and analytic services, Nielsen can help you understand your most valuable current and potential customers more completely, so you can differentiate your agency from competitors. Our proprietary tools go beyond data to provide granular insights that describe consumers in detail – demographically and psychographically. Through panel data, surveys and integrated media and consumer segments, Nielsen provides exceptional context to consumer behaviour, while protecting consumer privacy.
Learn more about Nielsen’s measurement and analytic services for the advertising industry.