Nielsen’s advanced proprietary data is designed to help investment banks strengthen their buy and sell decisions, and retail and business banks clearly evaluate the performance of their marketing plans
Our comprehensive measurement tools enable clients to monitor everything from customers’ visual responses to advertising, and online advertising effectiveness, to product placement and brand integrations on TV.
For investment banks, we are the only provider of retail sales data and consumer panel services for the sector - with customised research into more than 100 countries. Nielsen is trusted for its impartial third-party view in retail banking, and our client base covers a vast majority of the UK’s top banks and building societies. Our range of integrated services provides a one-stop shop for reliable information services and an understanding of the consumer.
Learn more about Nielsen’s Financial Services solutions.