Nielsen's broad range of consumer packaged goods analytics and consulting services are specifically designed for, and with, top FMCG manufacturers and retailers, to ensure they have most insightful view of the consumer and the marketplace.
Whether it's insight into private label growth, consumer confidence, in store shopper behaviour, pricing, promotion, demand, or product innovation, Nielsen’s industry expertise can be trusted again and again to improve bottom-line profits and maximise return on investment.
With our constant focus on the consumer, Nielsen helps clients understand shopping and purchasing habits and how to innovate during every stage of their product cycle, from product testing to product placement.
Nielsen’s integration of retail sales information and consumer panel diagnostics helps clients identify the right customer and the right market to achieve the right marketing mix and ROI.
Learn more about Nielsen’s measurement services for retailers and manufacturers.