As entertainment, news, shopping and social media choices expand for consumers online, audiences have become increasingly selective about how and where they spend their online time.
On the marketing side, the demand for effectiveness and efficiency is increasing daily, as the online media industry struggles with price pressure and commoditisation.
Despite the battle for brand budget and increased market share, innovation in new ad formats and experimentation with distribution and subscription models flourishes. To meet the challenges of new formats and a new consumer mindset, Nielsen has made a number of significant innovations that provide more qualitative ways to assess a campaign’s true impact on the consumer. It’s just one of the reasons why many online publishers count on Nielsen insights to navigate change and protect their core business.
What sets Nielsen’s approach apart is our total view of these new “connected consumers.” We understand what they’re viewing, how they use mobile and social media, and what they’re buying both online and offline.
Learn more about Nielsen’s online measurement services.