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Consumers find advertising on tablets more acceptable, more memorable and more enticing than advertising on smartphones, according to the latest UK Connected Devices report from information and measurement firm Nielsen. Brands need to carefully consider the impact of evolving digital behaviour to improve the effectiveness of both online and cross-media campaigns.
January 9, 2012
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Everyday people triumph over celebrities, as Aldi beats meerkats and Darth Vader to become the most-liked TV ad of the year
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Media Contacts

United Kingdom
Neil Beston
Communications Director
tel +44 2031 033959

Europe
Joanna Lund, VP European Communications

Global Television Audience Measurement
Sonya Ford