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Measurement
As the leader in global market research, Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide.
For decades, The Nielsen Company has been a leader for research innovation, data integrity and client accountability. Our diverse panels, integrated databases and market-defining methodologies provide the most meaningful and current view of what consumers watch and buy.
Across continents and industries, The Nielsen Company measures activity and engagement at every consumer touchpoint – from TV screen to smartphone, from viral video to shopping trolly. Our broad range of data collection tools enables us to merge cross-industry intelligence to provide deeper insight into current markets and your competitors, helping you create future opportunities for growth.
What We Measure
How We Do It
We're always innovating to keep pace with market trends and the increasingly diverse, demanding and connected consumer.