As the leader in global market research, Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide.
For decades, The Nielsen Company has been a leader for research innovation, data integrity and client accountability. Our diverse panels, integrated databases and market-defining methodologies provide the most meaningful and current view of what consumers watch and buy.
Across continents and industries, The Nielsen Company measures activity and engagement at every consumer touchpoint – from TV screen to smartphone, from viral video to shopping trolly. Our broad range of data collection tools enables us to merge cross-industry intelligence to provide deeper insight into current markets and your competitors, helping you create future opportunities for growth.