In an increasingly interconnected global economy, even a trip to your local store is a trip around the world.
How We Do It
Each quarter, the Nielsen Global Consumer Confidence Survey reaches out to more than 25,000 consumers in more than 50 countries throughout Asia Pacific, Europe, Latin America, the Middle East and North America to gauge their economic outlook and overall confidence in the job market. The survey also focuses on the status of their personal finances and readiness to spend on both necessities and luxuries.
The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers overall. Twice a year, the survey also includes questions related to consumer habits and opinions on a number of topics, ranging from climate change to online shopping to food safety.
The Nielsen Company operates in more than 100 countries and provides the most comprehensive view of consumers worldwide. From shopping trips to purchase intent to technology adoption, Nielsen is tuned into the activity of roughly 10 million consumers to provide insight on current trends and emerging opportunities.