As mobile evolves to encompass voice, text, video, Internet, games, apps and audio, Nielsen’s measurement services help you analyse existing business challenges and emerging opportunities.
What We Measure
Nielsen metrics for mobile devices (including feature phones, smartphones, tablets, and eReaders) are used for mobile media audience measurement, advertising effectiveness, consumer satisfaction, market and device share, and other key indicators.
We track the rapid evolution of technology and usage in this dynamic channel to keep our clients ahead of the curve, benchmarking advertising investment to other media platforms, and helping clients maximise their marketing exposure. In addition, we uncover demographic and behavioural targets to predict which consumer segments and which tactics offer the highest potential for success.
How We Do It
Nielsen uses a broad range of measurement tools to help companies make the most of their investments in mobile, including:
Nielsen's services provide impressive depth and breadth when it comes to analysing the mobile market. We were among the first to recognise the powerful, targeted marketing potential of mobile devices and we pioneered methodologies to measure consumer response to mobile advertising.
As a result, we have the most comprehensive view of mobile devices and platforms and the deepest understanding of the ways consumers engage with them. We hold patents for on-phone meters that allow detailed tracking of a participating panel of mobile subscribers.
Learn more about Nielsen Mobile media measurement services.