Retail & Shopper Marketing

A great product is great place to start, but it's critical to get the right product in front of the right shopper.


How We Can Help
Nielsen provides an in-depth understanding of shopper thinking and experience, helping you understand why they did or did not purchase your product. Our insight into shopper behaviour --including influences, in-store placement and retail channels -- helps you see your product, the category, and the whole store through a consumer’s eyes.

How We Do It
Our comprehensive solutions include:

  • Analysing shopper mix to identify your most valuable shopper and what they are thinking
  • Evaluating how to build better retailer relationships, to drive retailer engagement and increase market share
  • Understanding shopper loyalty and retention. We deconstruct the elements that keep customers coming back
  • Optimising overall distribution strategy, category management, product price, in-store placement and promotion to increase sales
  • Learning what works and what doesn’t, through shopper marketing ROI. We evaluate each tactical element to determine the most effective retail strategy

Why Nielsen?
Our industry-leading analytics offer sales data and consultancy across all grocery retailers/channels.

No company knows more about the psychology of the shopper and the logistics of retail.  We work with all the major FMCG and book retailers in the U.K., and draw upon a variety of data sources - from retailer point-of-sale data to information gathered through Nielsen’s consumer panels - to provide a comprehensive view of the shopper.  From factors such as brand preference to the physical realities of space planning and merchandising display, we offer a full picture of your brand’s position in the marketplace—and how to improve it.

General Inquiries

Questions about how Nielsen's research and analysis can help your business grow?
Contact us or call:

Consumer & Retail: +44 1865 742742;
Digital & Media: +44 20 7014 0761