LAST UPDATED: MAY 29, 2012
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Personal Information We Collect
"Personal Information" is information that identifies you as an individual, such as:
We may use Personal Information:
How Personal Information is Disclosed
Your Personal Information may be disclosed:
"Non-Personal Information" is any information that does not reveal your specific identity, such as:
How We Collect and Use Non-Personal Information
We and our third party service providers may collect Non-Personal Information in a variety of ways, including:
Because Non-Personal Information does not personally identify you, we may use and disclose Non-Personal Information for any purpose. In some instances, we may combine Non-Personal Information with Personal Information (such as combining your name with your geographical location). If we combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.
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Why and How We Collect and Use IP Addresses
An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited.
We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, fraud detection and to help administer the Site. However, for website analytics purposes, we truncate and then encrypt IP Addresses so that they are completely anonymised.
THIRD PARTY SITES
We use reasonable organizational, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the "Contacting Us" section below.
CHOICES AND ACCESS
Your choices regarding our use and disclosure of your Personal Information
We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt-out from:
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable.
USE OF SITE BY MINORS
The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Site.
Your Personal Information may be stored and processed any country where we have facilities, and by using our Site you consent to the transfer of information to countries outside of your country of residence, including the United States, which may provide for different data protection rules than in your country.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Site or otherwise to us.\
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Site or otherwise to us.
The Nielsen Company (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA.
Please note that email communications are not always secure; so please do not include sensitive information in your emails to us.
Nielsen has several products that measure and analyze online activity to offer insights into consumer behavior.
Nielsen Online Campaign Ratings Measurement
Nielsen works with various data providers to measure the effectiveness and reach of online advertising campaigns. As a result, advertisers are able to better understand campaign performances across both a TV and online audience. With this system, advertisers can learn if their ads were shown to the right types of people, just like a TV ad.
Here’s how it works: Advertisers tag their ads and then place them on their chosen sites around the web. When the ads are displayed, the tags make a call to a data provider, which then searches its own user database to find the age and gender that it has on file for that member. This age and gender information is sent back to Nielsen in an aggregated form. Nielsen is then able to report to the advertisers the age groups and gender of users to whom their ads for a particular campaign were displayed. A sample report might be "the ad was viewed by 5 million females between the ages 24-30."
All of this happens while protecting the privacy of both the advertisers and data providers’ users. The ads do not pass identifiable information about the campaigns to the data provider and the data provider does not pass personally identifiable information about its users to Nielsen. The technology utilized in this process uses standard browser cookies and Web beacons that do not contain any personally identifiable information.
This aggregated demographic information is retained only as long as needed for the purposes described in this notice.
If you do not wish to participate in this measurement research, please click here.
Nielsen Web Analytics Products
Nielsen provides various other analytics and online measurement services to understand, and to help others understand, how people use and interact with the Internet in the United States and throughout the world. We do this by gathering research data on the traffic and users on our clients' websites and about their advertising campaigns.
Nielsen is able to gather this research data in different ways.
What information do we collect?
We gather statistical information on behalf of our clients. This information may include:
We also administer surveys to some users of our clients' websites while they are visiting those websites. These surveys request additional demographic, non-personally identifiable information. Participation in surveys is always voluntary, and users choose whether or not to provide the requested survey information.
What technologies do we use to collect information?
Most of our online measurement services use regular cookies to gather statistical information to help understand what users find interesting and useful on our clients' websites, what advertising campaigns are effective, and the aggregated demographic composition of a website’s visitors or of the users that viewed an ad campaign. You can control these cookies through your browser’s settings and can opt out as described below. Alterations to these settings may, however, affect the functionality of certain web sites. Our VideoCensus product uses Flash cookies to study users’ interactions with streaming video online, e.g., whether they pause or stop them. For information about how to delete the Flash cookie, please click here.
We also embed a piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon" or "clear GIF") in the pages of certain client websites in order to gather additional statistical site usage information. These pieces of code may also be embedded in client ad campaigns appearing on ad placements across many websites.
How do we use this information?
We use statistical information to provide our clients with detailed reports and analyses of traffic to their websites, the audiences of their websites and advertising campaigns, and the effectiveness of their advertising campaigns. We use the information collected in surveys in conjunction with information gathered through our cookies and code, in order to provide our clients with an even more detailed understanding of their Internet audience.
Nielsen may also combine the information collected on our clients' websites with other online and offline data sources and research tools, including non-identifying Nielsen panelist viewing. The other data sources may also include social media or ecommerce sites. These additional sources allow us to perform more robust research and analyses concerning Internet audience demographics, behavior and use.
Only non-identifiable or aggregated data are included in our reports.
With whom do we share information?
We employ or contract with other companies or individuals to perform certain functions on our behalf. Such companies or individuals may be provided with access to your information needed to perform their functions, but are prohibited from using such information for any other purpose. In addition, we may release information to third parties when disclosure is required by law or when necessary or desirable to exercise or preserve our legal rights, or to take action regarding potentially illegal activities. If all or part of our company is sold, merged or otherwise transferred to another entity, your information, whether personally identifiable or otherwise, may be transferred as part of that transaction.
How do we protect this information?
We store the information described in this policy for as long as needed for market research purposes as described in this policy. We may store these data in the United States or we may transfer them to another country. Wherever we hold the data, we will apply the terms of this policy and any applicable law. Nielsen has implemented certain security measures to help protect the security and confidentiality of information while controlled by us.
If you do not wish to participate in any of Nielsen’s online measurement research, please click here to receive an opt-out cookie.
Please note: if you regularly delete your cookies, you will need to opt-out each time you delete your cookies.
Nielsen reserves the right to update and make changes to this privacy notice. If we materially change our practices in handling personally identifiable information, as described in this notice, we will post the changes on our website at least 30 days prior to their implementation. We encourage you to review this privacy notice frequently to ensure that you stay apprised of any changes.