It’s doubtful that you only have one promotion running at any given time. In reality, you could have hundreds—maybe even thousands—to plan and keep track of. That’s a fairly ominous-sounding task, unless of course you’ve got the right tools to keep them organised and well planned.
And we have just the tools you need. Driving sales performance comes down to understanding what influences your price and trade promotion strategies. And our end-to-end revenue management solution helps you measure price elasticity and the effect it has on your sales volume.
If there’s one thing that’s a relative constant in the retail world, it’s that things always seem to be in flux. But don’t worry. We measure price elasticity and the effect that merchandising has on sales—the merchandising lift—for every SKU in every event in every retail account. We then provide you with a comprehensive, end-to-end application suite. With this solution on your side, you’ll be in a prime position to design, execute, and track the best promotional programmes for every category, in every account.
We use weekly, granular store-level data to build on-point and insightful models of promotion effect. These models drive best-in-class applications for strategic promotion planning, tactical trade promotion optimization, trade promotion management, execution monitoring and post-event analysis.
Precision is everything when it comes to pricing and promotions, and academic research shows that Nielsen’s store-level models are the most precise in figuring out what will actually happen in the marketplace. Having these key insights from a company with more than 25 years of experience in trade promotion analytics will put you ahead of the pack and keep you competitive. Our solutions will optimise your planning process and work with your enterprise resource planning systems to seamlessly ensure that the insights from our analysis are translated into real in-store programmes and have a meaningful impact on your bottom line.