Nielsen’s Breakthrough Innovation Report shares the lessons of 14 products that excelled at distinctiveness, relevance and endurance.
Digital is the norm for 40% of mobile wallet users, who prefer this method as their primary form of payment.
More! And when do we want it? On our schedule! Nielsen’s Cross-Platform Report takes a look at video on-demand habits in the U.S.
June PPM results show that for the second year in a row, Country is a summer radio favorite.
Reaching the Few, the Proud
How the USMC worked with Mindshare and Nielsen to reach a very specific segment of the U.S. population.
While it’s hard to imagine computer-driven creative, Randall Beard explores what automation means for advertising.
Extant is the top TV show.
Rude is the top music single.
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Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.