Nielsen's recent Global Generational Lifestyles Report found that reading was among the top spare-time activities across all generations.
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U.S. eSports fans favor brands that insert themselves into the eSports scene AND support the sport and its gamers.
Q3 consumer confidence increased in Europe, as 21 of 32 markets (66%) showed index score improvements from the second quarter.
35% of U.S. Millennials are the most generous holiday shoppers: “gift splurgers.”
Co-viewing among multiple viewers accounted for 27% of all viewing on a Roku device, giving the ads served nearly one-third more audience impressions.
Fallout 4 is the top game to buy next
Hello is the top downloaded song
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