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Explore the science behind

What's next™

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When the world asks, "What's next?" you'll have the answer.

The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.

The Nielsen Next

See what's next from some of Nielsen's top thinkers.

Thought Leadership

2016 Sports Media Report

Last year in the sports realm was marked by dramatic, come-from-behind victories and historic championships—both of which were a boon for fans and brands alike.

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Swipe to Buy

Shoppers today are increasingly turning to e-commerce, and there's a big opportunity for FMCG brands and retailers looking to deepen their relationships with consumers.

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2016 Social Media Report

There's no denying the massive impact of social media, but the way people connect—with content, brands and each other—is evolving.

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Solutions

Nielsen Total Audience

For media companies and agencies:

Plan, activate and measure with confidence.

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Nielsen Marketing Cloud

For advertisers and agencies:

Make your digital advertising personal.

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Nielsen Connected System

For FMCG manufacturers and retailers:

Measure and improve your performance, faster than ever.

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