Together, let’s count the total audience.
Globally, 63% of those surveyed say they like when manufacturers offer new products.
Asian-Americans make about two more airline travel purchases annually than the general population, and 82% use a credit card to pay.
59% of trade promotions don’t break even globally. Explore performance by country and category.
U.S. Breakthrough Innovation Report
This year's Breakthrough Innovation Report looks at the science of innovation and celebrates 12 products that truly broke through.
Data + Digital Delivers
Alibaba CEO Daniel Zhang recently spoke with Nielsen CEO Mitch Barns about leveraging big data amid growing fragmentation.
American Sniper is the top movie disc.
Good For You is the top digital tune.
See the Top 10 Lists >
Nielsen Knows Consumers
What do people want? See? Share? Love? Discover how our unique insights can help your business.