Know What's Next In
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    It's Clear: Transparency is Driving FMCG Growth

    In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.

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    The Database: Opportunities in Esports

    This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

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    Redefining value

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    THE NIELSEN NEXT

     

    See what's next from some of Nielsen's top thinkers.

     

    Harry Brisson

    Our Director of the Nielsen Media Lab explores how businesses can use emerging technology.

    Peter DiMaria

    Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.

    Liz Buchanan

    Our VP of Sales Engineering creates connections to tap the power of data.

    Molly Poppie

    Our VP of Data Science explores the "why" behind consumer trends.

     

     

    Mainak Mazumdar

    Our Chief Research Officer keeps people at the center of data.

    KNOW WHAT'S NEXT. GET THERE FIRST.

    What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.