Together, let’s count the total audience.
Children’s book buyers are 125% more likely to buy a book when kids ask for it.
Nielsen's latest Uncommon Sense blog post discusses how emotional resonance can be used to improve advertising effectiveness.
59% of trade promotions don’t break even globally. Explore performance by country and category.
U.S. Breakthrough Innovation Report
This year's Breakthrough Innovation Report looks at the science of innovation and celebrates 12 products that truly broke through.
41% of digital impressions don’t reach their intended audience. But there are ways to improve your aim.
American Sniper is the top movie disc.
Bad Blood is the top digital tune.
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Nielsen Knows Consumers
What do people want? See? Share? Love? Discover how our unique insights can help your business.