72.3 million Americans consumed 7.1 billion minutes of mobile sports content in October 2014 alone.
In addition to being recognized as the best in their categories, this year’s GRAMMY winners saw spikes in sales, streams and social media.
Within the digital medium, 81% of marketers planned to increase their use of social media for advertising campaigns in 2015.
Name brands and private label products can both win by recognizing unique opportunities and considering joint promotions.
Among consumers who are changing their diets to lose weight, 65% are cutting down on fats, while 57% are eating more natural, fresh foods.
Cover to Cover
African-American consumers still trust print: 52% of black consumers surveyed are more likely to read magazines.
Dracula Untold is the top DVD/Blu-ray disc.
GTA V is the top
game to buy next.
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Digital Ad Ratings
Nielsen Digital Ad Ratings (previously Online Campaign Ratings) is the only MRC-accredited solution with transparent, actionable audience measurement.