Know What's Next In


Asian-American consumers are expanding their influence and voicing their preferences as customers, audiences and voters like never before.  

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    Local Watch Report: Q4 2017

    In this edition of Local Watch, we examine over-the-top trends in our cities and how it’s redefining the media landscape. With today’s streamer transcending a broad spectrum of geographies, generations and household types, there is a unique opportunity to reach audiences in new ways that can drive incremental reach.

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    The Database: The Latest Look at the Changing Beauty Landscape

    This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today’s diverse beauty shoppers and use online and digital to connect with consumers.

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    Investing and Innovating for



    The Future


    You've got questions. We've got answers, backed by science, that point the way forward.



    See what's next from some of Nielsen's top thinkers.


    David Ponraj

    Our Innovations Leader for Data Collection is paving the way for the future of data collection.

    Peter DiMaria

    Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.

    Liz Buchanan

    Our VP of Sales Engineering creates connections to tap the power of data.

    Molly Poppie

    Our VP of Data Science explores the "why" behind consumer trends.



    Mainak Mazumdar

    Our Chief Research Officer keeps people at the center of data.

    When the world asks, "What's next?" you'll have the answer.




    Whether you want to grow your business or redefine your industry, you need to know what's next. That's why we're focused on your future—if it matters to you, we measure it. And with data backed by real science, you won't just know what's next—you'll get there first.