Nielsen and Roku Form Strategic Agreement >
Together, let’s count the total audience.
64% of global respondents say they like to catch up with their favorite video programs by watching several episodes in the same day.
And with it, so does your hard work.
Measuring the Total Audience
Increased video viewing on digital platforms, as well as the rise of SVOD, are changing the way we look at traditional media consumption.
3 Rs Realigned
The media landscape is rapidly evolving, but online advertising campaign success still has three primary objectives: Reach, Resonance and Reaction.
Game of Thrones is
the top cable program.
See You Again is the
top digital tune.
See the Top 10 Lists >
Nielsen Knows Consumers
What do people want? See? Share? Love? Discover how our unique insights can help your business.