Global respondents are putting the Great Recession behind them and looking forward with high consumer confidence levels.
A Nielsen Catalina Solutions study shows how effective advertising can equate to a big increase in retail sales.
By measuring ad effectiveness during a recent campaign for the U.S. Marines, TubeMogul boosted online impressions by 32%.
Trade spending is no small expense, yet promotion results are often lackluster. Here are four key issues to consider.
As device penetration grows, we condense more info into a finite amount of time, and second screens and VOD are helping us keep pace.
While it’s hard to imagine computer-driven creative, Randall Beard explores what automation means for advertising.
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