62% of global respondents say buying private-label products makes them feel like a smart shopper.
The average U.S. shopper spends nearly 80% of his or her grocery dollars on center-store products.
52% of African-American consumers are likely to be heavy magazine readers, 30% higher than the general population.
The latest Uncommon Sense blog examines how to find the next disruptive innovation while reacting to the disruptive innovations of others.
Confidence Edges Up
Global consumer confidence inched up one index point in Q3 2014, exceeding a pre-recession level of 94 for a third consecutive quarter.
The Fine Print
96% of parents of children up to 6 report buying a print book, but 25%-32% of children’s books were purchased as e-books in Q1 2014.
Blank Space is the
top music single.
GTA V is the
top video game.
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Nielsen Knows People
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