For more than 100 years, the share of money Americans spent at the store for the food and beverages they would later eat at home remained fairly constant. But our habits have finally started to shift.
Three areas within the wine category have continued to grow significantly in recent years with no signs of slowing down any time soon: alternative packaging, rosé and prosecco.
Americans are striving to be healthier—and that means they’re growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being.
You've got questions? We've got answers, backed by science, that point the way forward.
See what's next from some of Nielsen's top thinkers.