Together, let's count the Total Audience.
Measuring the Total Audience
Increased video viewing on digital platforms, as well as the rise of SVOD, are changing the way we look at traditional media consumption.
The Brains Behind Better Ads
Nielsen and the Ad Council used consumer neuroscience to ensure that the Shelter Pet Project ad was memorable and effective. The effort also won a David Ogilvy Award at ARF Re:Think 2015.
Mortal Kombat X is the top game to buy next.
American Sniper is the top non-fiction book.
See the Top 10 Lists >
Digital Ad Ratings
Nielsen Digital Ad Ratings (previously Online Campaign Ratings) is the only MRC-accredited solution with transparent, actionable audience measurement for desktop and mobile advertising.