27 million+ U.S. adults are local digerati, using websites and apps to keep tabs on their communities, news and events.
Twitter buzz about TV programs before they premiere could be a significant indicator of future show success.
A majority of global survey respondents aiming to lose weight plan to achieve their goals through diet and exercise.
Only 5% of mass affluent Baby Boomers use banking apps to check their balances, marking an engagement opportunity for banks.
Small Pages, Big Screens
Movies based on young adult books are booming. But successful adaptations hinge on truly understanding what drives moviegoers toward this genre.
69% of surveyed Baby Boomers who are planning to move said that they want a home with a yard or garden.
Uptown Funk! is the top digital tune.
American Sniper is the
top nonfiction book.
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Nielsen Knows People
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