The modern retail store model has evolved, and the “bigger is better” mantra may be giving way to “go small or go home.”
Together, let’s count the total audience.
Brands looking to reach passionate festival fans need to understand not only who these festivals reach but also the unique habits of their crowds.
Better data is the key to delivering better omni-channel consumer experiences
On Nov. 8, 2016, Americans will vote in the 58th U.S. presidential election. Check out our Election Central for data behind this year's political campaigns, media and voters.
75% of consumers cannot correctly identify an ad or brand the day after they're exposed to it. Nielsen TV Brand Effect provides tools to help increase ad performance.
One Dance is the top music single.
End Of Watch is the top fiction book
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The Nielsen Marketing Cloud empowers brands, agencies and media companies by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management capabilities into a single cloud platform.