U.S. LGBT households spent an average of $4,135 at retail stores in 2014—7% more than non-LGBT consumers.
Together, let’s count the total audience.
74% of respondents in Nielsen’s Energy Behavior Track study indicate that they turn lights off when not in use.
24% of the respondents in a recent survey who reported living paycheck-to-paycheck earn between $100K and $150K.
Food For Thought
Nielsen and the U.N.’s World Food Programme (WFP) recently worked together to revolutionize the WFP’s mobile data collection.
Back To The Future
By looking at how the American consumer has changed since the turn of the century, we get a glimpse into the future trends of the U.S.
Cheerleader is the
top digital tune.
Sharknado 3 is the most-Tweeted show.
See the Top 10 Lists >
Nielsen Knows Consumers
What do people want? See? Share? Love? Discover how our unique insights can help your business.