In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.
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See what's next from some of Nielsen's top thinkers.
Our Director of the Nielsen Media Lab explores how businesses can use emerging technology.
Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.
Our VP of Sales Engineering creates connections to tap the power of data.
Our Chief Research Officer keeps people at the center of data.
What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.
