According to a recent study, three-fourths of respondents feel that they can manage many health issues through proper nutrition.
Brewers are capitalizing on Hispanic buying power, increasingly offering flavored beers that tap into the “chelada” tradition.
On average, multicultural consumers spend $7 more on music than the total market.
Chris Louie, VP Product Leadership, Nielsen, offers tips for succeeding in advertising’s latest buying trend.
Influence and Power
The African-American woman is a trendsetter, social maven, the head of her household and a leader in business and community.
With "surprise albums" dropping on a seemingly regular basis, we wondered how well these out-of-the-blue albums do.
Shake it Off is the
top digital tune.
Gone Girl is the top fiction book.
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Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.