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the science behind What's next™

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When the world asks, "What's next?" you'll have the answer.

The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.

The Nielsen Next

See what's next from some of Nielsen's top thinkers.

Thought Leadership

The State of the U.S. Beer Market

Americans spent more than $37 billion on beer over the last year. Learn where the opportunity is in one of the country's largest FMCG categories.

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Capitalizing on Health & Wellness Trends

How we think about health is changing. And in today's tight retail environment, tapping into these wellness trends is helping brands stand out.

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2016 Social Media Report

There's no denying the massive impact of social media, but the way people connect—with content, brands and each other—is evolving.

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Solutions

Nielsen Total Audience

For media companies and agencies:

Plan, activate and measure with confidence.

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Nielsen Marketing Cloud

For advertisers and agencies:

Make your digital advertising personal.

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Nielsen Connected System

For FMCG manufacturers and retailers:

Measure and improve your performance, faster than ever.

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