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    U.S. Music Mid-Year Report 2018

    On-demand song streaming activity is reaching new milestones, with volume surpassing 400 billion, which is offsetting declines in album and track sales. On-demand audio streaming volume is up 45%, having already exceeded 268 billion so far in 2018, and on-demand video streaming volume is up 35% year-over-year.

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    The Database: Meeting Today's Multicultural Consumers

    African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.

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    THE NIELSEN NEXT

    See what's next from some of Nielsen's top thinkers.

     

    Harry Brisson

    Our Director of the Nielsen Media Lab explores how businesses can use emerging technology.

    Peter DiMaria

    Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.

    Liz Buchanan

    Our VP of Sales Engineering creates connections to tap the power of data.

    Molly Poppie

    Our VP of Data Science explores the "why" behind consumer trends.

     

     

    Mainak Mazumdar

    Our Chief Research Officer keeps people at the center of data.

    KNOW WHAT'S NEXT. GET THERE FIRST.

    What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.