As of Q4 2014, year-over-year consumer confidence scores improved in 39 of 60 markets measured by Nielsen.
Our latest Uncommon Sense blog examines how retailers can make the most of their store shelves.
Marketers say they would increase their digital brand ad spend if they had better metrics to evaluate effectiveness.
Among respondents who are changing their diets to lose weight, 65% are cutting fats, while 57% are eating more natural, fresh foods.
A Local Look
Where consumers live affects what they watch on TV, and the changes that are shifting the viewing landscape are playing out differently across local markets.
Let’s Talk Tech
30% of American drivers polled drive cars that have at least one connected feature, and the most common is “vehicle-to-driver communication.”
Uptown Funk! is the top digital tune.
American Sniper is the
top nonfiction book.
See the Top 10 Lists >
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.