Successful packaging redesigns—identified using objective market feedback—generate an average 5.5% lift in forecasted revenue.
Together, let’s count the total audience.
Nielsen’s Q4 2015 Beverage Alcohol Media Report looks at how media can connect with consumers of legal drinking age.
Nielsen analyzed more than 180 mobile games and found that in-market success is not driven by one specific pre-launch strategy.
On Nov. 8, 2016, Americans will vote in the 58th U.S. presidential election. Check out our Election Central for data behind this year's political campaigns, media and voters.
Platform In Your Pocket
Nielsen’s Q4 2015 Comparable Metrics Report found that smartphones are the most used platform across all adult demographic groups.
Uncharted 4 is the game to buy next
Can't Stop The Feeling! is the top digital tune
See the Top 10 Lists >
Nielsen Knows Consumers
What do people want? See? Share? Love? Discover how our unique insights can help your business.