The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
See what's next from some of Nielsen's top thinkers.
Americans spent more than $37 billion on beer over the last year. Learn where the opportunity is in one of the country's largest FMCG categories.
How we think about health is changing. And in today's tight retail environment, tapping into these wellness trends is helping brands stand out.
For media companies and agencies:
Plan, activate and measure with confidence.
For advertisers and agencies:
Make your digital advertising personal.
For FMCG manufacturers and retailers:
Sync your entire business and take action.