Nielsen & Adobe to Create Industry’s First Comprehensive Measurement Platform for Digital Content
Natural ingredients are rated “very important” by 45% of global respondents surveyed about their snacking preferences.
Nielsen sits down with Integral Ad Science’s David Hahn to learn more about a growing trend in digital advertising—viewability.
One fourth (25%) of auto policyholders in the U.S. have switched insurance providers in the past three years.
Growth in U.S. retail has been slow to non-existent, but there are opportunities at the high and low ends of the retail spectrum.
Influence and Power
The African-American woman is a trendsetter, social maven, the head of her household and a leader in business and community.
86% of tablet users and 89% of smartphone users use their devices while watching TV.
Shake it Off is the
top digital tune.
Gone Girl is the top fiction book.
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Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.