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Companies around the world spend $1 trillion annually on trade promotion, but only 33% of trade promotions in the U.S. find profit.
Nielsen’s latest Uncommon Sense blog examines the importance of reach efficiency in digital advertising and three key drivers.
Compared to the average U.S. adult, avid NBA fans are 53% more likely to have spent at least $100 on athletic shoes in the last 12 months.
Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and Hispanics (82.4%) are the top three groups with the highest smartphone ownership rates.
Radio remains a big part in the lives of Americans everywhere—with 243 million tuning in weekly.
Tightening the Belt
In honor of International Women's Day, we explored women's spending habits globally and found 58% of women plan to spend less on new clothes to save money.
Dracula Untold is the top DVD/Blu-ray disc.
GTA V is the top
game to buy next.
See the Top 10 Lists >
Digital Ad Ratings
Nielsen Digital Ad Ratings (previously Online Campaign Ratings) is the only MRC-accredited solution with transparent, actionable audience measurement.