How much media is enough? When do ads wear out? Which medium is most effective? Marketing mix modeling can provide insight.
Brand marketers have about 90 minutes each day to engage digitally with smartphone users.
Potential car buyers are looking for more than just a way to get from point A to point B. So how do you meet their needs of tomorrow today?
Connected bankers make up 33% of U.S. households, and they’re worth getting to know.
Everyone’s a Critic
In the digital era, consumers flock to social media and the Internet to share their opinions about the movies they see.
Gender’s Media Divide
We all love our devices, but a closer look at activity shows that women are more active on the mobile Web and using apps than men.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
The Big Bang Theory is the top TV show.
Shadow Spell is the
top fiction title.
See The Top Ten Lists >