Brian J. West is Chief Operating Officer for Nielsen. He was appointed to this role in March 2014 and holds responsibility for wide-ranging services, including global operations, technology, product engineering, statistical methodologies, Retail Measurement Services product leadership, business process reengineering, IT infrastructure, and sourcing across Nielsen businesses and functions.
Previously, since joining Nielsen in 2007, Brian served as Chief Financial Officer, where he held responsibility for all financial functions and strategies, and was integral in the transformation of the company from private to public in 2011.
Before Nielsen, Brian spent 16 years at General Electric (GE), where he held finance roles in Plastics, Aviation, and NBCUniversal. He began his GE career as part of the Financial Management Program (FMP) in 1991.
Brian is a graduate of Siena College and holds a Masters of business administration from Columbia University.