President, Global Product Leadership
Steve Hasker is President, Global Product Leadership. Appointed to this role in February 2013, Steve is responsible for Nielsen’s product portfolio across Watch and Buy.
Prior to this role, Steve served as President, Global Media Products and Advertiser Solutions, where he led Nielsen’s TV and digital audience measurement, advertising effectiveness and social media solutions.
Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports, and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the Firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.
Steve lectures regularly at Columbia University and his research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital and online business models and marketing have been featured in the McKinsey Quarterly. Steve is a Board member of the International Radio and Television Society, and the Center for Communications and a member of the Australian Institute of Chartered Accountants.
Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Master's in International Affairs, both with honors, from Columbia University.