The Ultimate Guide to Nielsen Retail Measurement Services

Coverage

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Coverage Overview

This section will explain what coverage is—and what tools are available to better understand your coverage.

What is coverage, anyway?

(Video length: 2 minutes, 53 seconds)

 

What influences Nielsen Coverage?

This section will help you rationalize why Nielsen sales differ from your shipments and apply tools to better understand your coverage.

(Video length: 3 minutes, 42 seconds)

 

How does your business influence coverage?

(Video length: 4 minutes, 8 seconds)