Nielsen's eViP is the official Browser and Tablet Application for Nielsen's Local TV Audience Estimates for subscribing Nielsen clients.
Nielsen eViP is a fluid, customizable way to view Nielsen's Local TV Audience Estimates. Some of the key benefits are: simple, easily accessible app for PC and tablet, simplified data views, greater utility by allowing the user to specify data stream, dayparts/programs, viewing sources, demographics, and metrics and precision, with output via a branded PDF export.
This video provides a brief introduction to Nielsen eViP as well as a demo of the Nielsen eViP application. [Open House, dated May 2018]
This document provides a list of key benefits of Nielsen eViP.
This document provides a list of Frequently Asked Questions about Nielsen eViP.