Date: April 29, 2014
Time: 12 pm ET; 11 am CT
Multicultural consumer spending in the U.S. exceeds $2.9 trillion, equating to the fifth-largest economy in the world. But many companies still struggle to successfully harness the power of ethnic consumers as key opportunities to grow their brands and business.
Join us for this complimentary webinar where Nielsen experts will bring together findings and best practices that distinguish high-performing companies, based on an in-depth two year study of 56 companies across North America.
Additionally, Lauventria Robinson, Vice President, Multicultural Marketing for The Coca-Cola Company, will participate as a guest speaker for this event. Lauventria will share how Coca-Cola's strategy reflects the changing U.S. demographics and has made them a leader in multicultural marketing.
Date: June 23 - 25, 2014
Location: JW Marriott San Antonio Hill Country, San Antonio, TX
Save The Dates: June 22 - 24, 2015
Location: Washington Marriott Marquis, Washington, D.C.
Date: June 27 - 29, 2016
Location: Bellagio, Las Vegas, NV