Planned purchases, modified shopping trips and shorter shopping lists have become the mainstays of today's value-conscious consumer, but these trends might not continue in 2011.
Manufacturers and retailers are being forced to reconsider even their most abiding assumptions about how they do business, creating a well-timed opportunity to better understand, connect and communicate their value proposition to customers. But what meaning does 'value' have to today's consumers, and how well is it being communicated? Nielsen VP of Global Consumer Insights James Russo shares new insights and suggests key issues driving success in 2011, among them:
