Although one of many segments comprising the U.S. population, the Hispanic population is growing at the most dramatic rate. In fact, the rapidly-growing Latino segment will fuel the future U.S. economy – by virtue of the significance of its cultural, social and demographic shifts. However, many myths and misperceptions about Hispanics still persist, which affect marketers’ success with product, service and media offerings. With Hispanics serving as the cornerstone of future growth, companies must make the Hispanic market a measured priority. What is your company’s approach to engaging the ever important Hispanic community?