Nielsen Diverse Intelligence Series
Nielsen invites you to an evening of networking and conversation about today's multicultural consumers -- Hispanic-, African- and Asian-Americans. Learn about the new opportunities within these growing demographics and their power to affect media and advertising trends.
This year’s Diverse Intelligence Series is being presented by the Nielsen Midwest Employee Resource Groups.
Rebecca K. Roussell joined Nielsen as the Director of Public Affairs Communications in 2011. In her role, Roussell is responsible for helping build a strong awareness by promoting Nielsen through community outreach, specifically to multicultural consumers and community leaders. Roussell manages public relations, social media and internal communications for the Public Affairs team. Roussell obtained a Master's degree in Integrated Marketing Communications from Roosevelt University here in Chicago. She received her Bachelor's degree in Mass Communications from Dillard University in New Orleans.
Eddie Yoon is a Principal with The Cambridge Group. Throughout his 12-year tenure with the firm, he has helped clients create winning growth strategies and business models. His focus is on helping global market leaders tackle growth problems, not just for themselves, but for their categories and partners. To date, he has driven nearly $1B in incremental, margin accretive sales for his clients.
Cannon Koo is the Analytics Director for the $4B Kraft Cheese & Dairy business unit, where he has led the analytics team over the last 4 years. Prior to that Cannon led Shopper Insights and Analytics at ConAgra and also has lead teams at Nielsen and Management Science Associates. He has spoken at conferences on analytics best practices and has his MS in Economics from Iowa State University.
Marlene V. Coulis is a Marketing Strategy Consultant with Coulis Consulting. Coulis Consulting provides strategic and actionable marketing solutions to drive brand growth within the consumer and retail environment. The focus of these efforts is on easily implemented strategies that deliver measurable results.
Marlene brings over 25 years of experience in marketing, brand management, advertising, strategic planning and consumer/shopper insights. She was a marketing executive with Anheuser-Busch Inc. for over 18 years and most recently served as Vice President, Consumer Strategy, Insights and Innovation and also led the integration of the total marketing approach into the combined Anheuser-Busch InBev global company. Previously, Marlene served as Vice President, Brand Management for Anheuser-Busch, where she oversaw the marketing and advertising for the entire Anheuser-Busch portfolio of products. She served on the corporation's strategy committee, a group of its most senior executives responsible for setting the company's strategic direction. In addition, she was a member of the Anheuser-Busch, Inc. board, the beer subsidiary of Anheuser-Busch Companies, Inc.
During her tenure, she helped the company become a leading beverage innovator by expanding its brand portfolio to include a full line of American and craft-style beers, select imports, and premium specialty beverages. Under her leadership, the company introduced Michelob ULTRA and Bud Light Lime, two of the most successful product launches in the company's history.
Marlene was recognized as the 2006 Woman of the Year by the Mexican American Opportunity Foundation of Los Angeles and was rated one of the 100 Most Influential Hispanics by Hispanic Business magazine in 2005.
Marlene is also a Board Trustee with three nonprofit organizations:
Juan Carlos Dávila is Senior Vice President and General Manager of Hispanic Market Center of Excellence at Nielsen. He was appointed to this role in January 2013.
Juan Carlos is an experienced marketing, business development and general management executive with a very strong history of top management driving substantial share, revenue, profit growth and multicultural marketing for Fortune 500 companies like: Procter & Gamble, The Quaker Oats Company, Bristol-Myers Squibb/Mead Johnson, William Wrigley Jr. and Nielsen.
Prior to joining Nielsen, Juan Carlos served as Senior Director, Multicultural Marketing of William Wrigley Jr. Company. Under Juan Carlos' management, Wrigley grew and consolidated its leadership with Hispanic consumers.
Earlier in his career, Juan Carlos joined Bristol-Myers Squibb / Mead Johnson, as Vice President & General Manager for Mexico & Central America. After 4 years, and having transformed that region into the largest and most profitable outside of the US for Mead Johnson, he was promoted to lead Marketing and Sales of the Adult Nutrition Division back in North America.
In these roles he has demonstrated success creating and leading high-performance marketing & sales teams, developing a compelling vision and business strategy, creating and strengthening brands and products, and developing top scoring advertising campaigns that drove awareness and business results.
Juan Carlos is bilingual English/Spanish and a dual citizen of the US and Mexico. He earned a Bachelor's degree in Psychology from DePauw University and an MBA from the University of Chicago.
Deborah Gray-Young is a seasoned marketing communications professional with extensive experience in developing and implementing strategic marketing communications plans. Over the course of her career, she has serviced a wide range of clients in the business-to-business, general market and African American consumer market segments. Her category experience includes Automotive, CPG's, QSR's, retail, and travel and tourism. She also has extensive experience in corporate reputation advertising.