Date: Wednesday, July 15, 2015
Time: 10:00 am EDT
Duration: 1 hour
Speaker: James Russo, Senior Vice President, Global Consumer Insight, Nielsen
How do you increase share of wallet despite slow growth times in many markets around the world? In today’s complex retail ecosystem where consumers are seamlessly moving from brick and mortar to mobile and electronic commerce, a better understanding of the Total Consumer Wallet is necessary to drive margin and profitability. Winning organizations will make the shopper journey easier from access to products to ease of payment. This session will review opportunities and strategies that will help increase share of the Total Consumer Wallet with insights about how that wallet is being spread across channels.
Join leading experts and fellow decision-makers in children's publishing and media at the 2015 Nielsen Children's Book Summit.
Building on the success of last year's inaugural event, the 2015 summit will focus on understanding key segments of the children's book market and how you can use this knowledge to build your business.
The 2015 Nielsen Children's Book Summit will dive into key question such as:
From toddlers to teens, and the adult YA market, you will walk away with actionable insights to build your business, whether you are a small indie press, a big publishing house, or a major media company.
You can't afford to miss it, so mark your calendar!
Date: June 27 - 29, 2016
Location: Bellagio, Las Vegas, NV
Nielsen’s Consumer 360 is a global events series that brings you innovative thought leaders and industry experts who share exclusive insights to help you develop business solutions fueled with punch and ingenuity.