Webinar: You Can't Unhear It: Audio Supercharges TV Campaigns
Date: July 17, 2018
Time: 12:00 pm EDT
Speakers: Rich Tunkel, SVP, Business Development, Nielsen Audio, Debbie Medvinsky, VP, Client Service & Operations, Nielsen Consumer Neuroscience
With the growth of audio consumption across radio, podcasts and streaming platforms through mobile devices, connected cars, and voice-activated speakers, advertisers are making sure audio plays a vital role in their marketing campaigns. What do marketers and agency planners need to know about including audio formats into their cross-platform planning, and how can they produce an audio ad that works?
Webinar: Price is on the Rise. The Risk of Not Doing Anything Different in a Fast-Paced Economy
Date: July 26, 2018
Time: 12:00 pm ET
Speaker: Paul Morgan, VP, Sales Effectiveness, Nielsen
33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an attempt to win back loyalty. The result? Often, the problem gets worse.
Join us as we discuss how to: