Cannes Lions 2014
Mark your calendars! Join us at Cannes Lions 2014 as we discuss the role of consumer neuroscience in driving killer creative.
Date: Tuesday, June 17
Time: 13:15 - 14:15
Location: Audi A, Palais des Festivals, Cannes, France
Hear Dr. Michael Smith, PhD MBA and Patty Goldman discuss the impact of this innovative research at the Ad Council, where the bottom line is about creating connections that effect positive social change.
See consumer neuroscience in action as we conduct a live demo of Nielsen’s brand-new Fourier One headset, and show real-time brain response.