Kelly Abcarian is Senior Vice President, Watch Product Architecture for Nielsen, working on aligning cross-product solutions for television, digital and cross-platform content and advertising. Kelly also leads the Nielsen Kids Measurement Center of Excellence, established to help drive product innovation and deliver consumer insights related to kids.
Kelly has been with Nielsen for nine years and has been focused for the last three years working with publishers, agencies and advertisers across the globe. She has held numerous senior roles managing some of the company’s largest technology platforms servicing clients in the Watch & Buy segments of Nielsen’s business. She was responsible for developing and delivering the first on-demand platform for the Buy business and was instrumental in the delivery of Nielsen’s Online Campaign Ratings and Mobile Measurement Platforms.
Prior to Nielsen, Mrs. Abcarian held senior leadership positions for large Technology Companies, including Siebel Systems and Oracle. She currently resides in Chicago.