U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. To better understand this shift we invite you to Understanding the New Latina organized by Nielsen's Employee Resource Groups.
Join us for breakfast and networking as we share Nielsen's research on the Latina Power Shift, followed by a panel Q&A Session featuring Chicago area brand and marketing leaders.
To learn more about the new Latina consumer, please contact Eva Gonzalez.
Click on each speaker’s name for a brief biography.
Mónica is responsible for driving growth, providing superior market understanding, and delivering comprehensive strategies to reach the multicultural consumer. She is building cross-cultural connections across Nielsen and clients, focusing on innovative and breakthrough approaches to multicultural intelligence. She oversees Nielsen’s Diverse Intelligence Series which provides marketers a closer look at today's increasingly multicultural population.
Mónica also leads Nielsen’s national Hispanic/Latino Strategic Outreach and the company’s education, philanthropy, government and public affairs initiatives.
Mónica has received numerous recognitions including Hispanic Business Magazine’s 50 Influential and Imagen Foundation’s Most Powerful and Influential Latinos in Entertainment. She was named a “Women Making a Difference” by Los Angeles Business Journal and was inducted to the Hispanic Scholarship Hall of Fame in 2012. Diversity Magazine cited her as one of their “Women Worth Watching” and she has been featured in numerous publications.
Diane Tielbur leads the Consumer Insight and Strategy (CIS) function for Kraft and also is responsible for Growth Cohorts and Best Practices.
Diane created a Center of Excellence for the CIS function to drive breakthrough innovation and sustainability, professional development, knowledge sharing, partnership development, and marketing strategy optimization. She has held a number of roles with increasing responsibility in multiple Kraft Foods business units. Diane has worked on every product category within the Cheese & Dairy sector including the new products area, where she spent her first four years at Kraft Foods.
Diane joined Kraft in 1996. Prior to that, she spent five years at Kellogg’s where she gained experiences in new product development for Cereals, led as Brands Insight Manager for Kid’s Cereal, and as Corporate Business Analytics and Statistician for Marketing Research, Quality and Chemistry.
Jenina leads public relations strategy and programs for the McCafé brand as well as engagement of the U.S. Hispanic Consumer Market. Communications initiatives she has led include rollout of new seasonal and core beverage flavors as well as brand programs and national sponsorships in education, music and sports.
Prior to joining McDonald's, Jenina worked for Zócalo Group, which specializes in social media and word-of-mouth marketing. She also previously worked at Golin on the McDonald’s business. Her background in multicultural public relations includes her time at Edelman and Flowers Communications Group, developing programs for Hispanic and African American audiences for brands such as Sears Holdings and General Mills.
When not working, Jenina can be found playing with her Chihuahua mix, Marley, catching a Yankees game, reading or watching crime dramas on television.
Ana is responsible for the Bar-S Foods business in the Midwest and the growth of its brands in mainstream and multicultural markets. Bar-S Foods Co. and Sigma Foods make up the largest packaged foods company by volume in North America, with over 250 meat and dairy products under eight brands.
Her bilingual and bicultural skills have helped develop and grow the Sigma Hispanic brands in the U.S., Puerto Rico and Canada for more than five years. Ana has over 15 years of experience in marketing, sales and business development in Mexico, Spain and the U.S. Before joining Sigma/Bar-S Foods, she worked for Vibes Media as Multicultural Segment Manager and across industries such as Education, Health & Beauty and Digital Media.
Ana is a published author on the Hispanic Market, Text Messaging and Mobile Marketing and frequently speaks at conferences and industry forums. She is also a founder of The Mexican Talent Network, Chicago Chapter.