As one of radio’s most innovative programmers, Dave Beasing is known for bringing fresh ideas to several formats. His vision as program director for Entercom’s “100.3 The Sound” KSWD/LA has helped lift the Classic Rock station from also-ran status to frontrunner. Dave’s approach is to apply creativity to proven strategy, and the results speak for themselves – in news/talk for Dick Ferguson’s legendary NewCity Communications, at Viacom’s AC stations, and as a pioneer of the Modern AC format on LA’s Star 98.7. As a senior consultant at Jacobs Media for 14 years, Dave provided counsel to hundreds of media brands. Recently, 100.3 The Sound has cut through the clutter in one of the world’s largest media markets, proving that new radio brands can still get noticed and dominate.