Denise Safko is a Vice President in Product Leadership at Nielsen. In this role, she works closely with radio clients and Nielsen’s Client Service and Global Business Solutions organizations to define the strategic product vision and build roadmaps for Nielsen Audio. This role ensures that client needs are met through the successful implementation of strategic and tactical product enhancements as well as new products. She also works closely with Nielsen’s Data Science organization to advance quality improvements for the audio service. Before joining Nielsen, Denise held several positions with USF&G and the St. Paul Insurance Co. in their Internal Audit and Information Technology Department. Denise holds a B.S. and M.S. degrees in computer science from West Virginia University and the Johns Hopkins University.