As a professor at the University of Florida, Sylvia Chan-Olmsted teaches brand management, consumer and audience analytics, media research and media management at both the graduate and undergraduate levels. Her research expertise includes digital/mobile media consumption, branding and strategic competition in emerging media/communications industries. Dr. Chan-Olmsted has conducted consumer research and consulted for Google, Nielsen, National Association of Broadcasters, the Cable Center and the Center for International Business Education and Research. Dr. Chan-Olmsted is the author of the book, “Competitive Strategy for Media Firms” and co-editor of “Media Management and Economics Handbook” and “Global Media Economics.” Her book won the prestigious Most Significant Contribution to Media Management and Economics Award from the U.S. Association for Education in Journalism and Mass Communication. She has also published more than 60 refereed articles in an array of publications and journals focused on media and communications.