Tony Hereau joined the Arbitron Company in 1998 training Radio stations and selling to agencies and advertisers across the Midwest. In 2007, Tony was picked to join the PPM Implementation Team to launch electronic measurement in the top radio markets. After the successful roll-out of 48 PPM markets, Tony’s role was expanded in 2011 to support broadcasters all across the country. As Vice President of Audience Insights, Tony leverages Nielsen’s suite of local and national data to identify audio trends that will help clients achieve success in an ever-changing landscape of media choices. With over 15 years of experience in the buying and selling of media, Tony strives to make complicated data easier to understand for people inside and outside of the media industry.