Jeannette Taylor is the Owner of Somersault, a Christian publishing consulting firm in Grand Haven, Mich. In this role, Jeannette is responsible for the firm’s product development, marketing strategies, and supervision of all research functions. Jeannette began working in the Bible publishing industry in 1984. During her tenure at Zondervan Bibles, Jeannette was instrumental in the creation, development and launch of multiple best-selling Bibles including the “NIV Study Bible,” “The Student Bible,” “The Adventure Bible,” “The Teen Study Bible” and the “Women’s Devotional Bible.” After the birth of her first son, she left Zondervan and started her own marketing consulting firm (JET Marketing), and then co-founded Somersault in 2010. Jeannette is also an adjunct professor at Cornerstone University, where she teaches marketing and strategic management at the undergraduate and graduate level. Jeannette has an MBA from the University of Michigan with an emphasis on market research and a BA from Hope College with a double major in economics and business.