Jo Henry leads the Nielsen Book consumer insight service, which monitors the U.K. and U.S. book markets through Books & Consumers, the premier resource for understanding book consumers and their buying behavior, as well as undertaking ad hoc research projects for a wide range of clients. Jo Henry started in publishing at Victor Gollancz, becoming Sales Director in 1989 and, after Cassell’s purchase of Gollancz, the Group’s International Trade Sales Director. She left Cassell in 1993 to join the HEA’s Publishing Division as Head of Sales and Marketing, before joining Book Marketing Ltd. as Managing Director in 1995. Following the acquisition of BML by Publishing News, she became Managing Director of the PN Group. In 2012, BML was acquired by Bowker and merged with the U.S. Consumer Insight Division to become Bowker Market Research in 2012. In September 2013, Nielsen Book acquired Bowker’s Business Intelligence and Commerce Solutions Division, including Bowker Market Research.